Hammer Marketing

  • Marketing for the Hammer Theatre is created by the SJSU H&A Marketing student team representing five group — web, graphic design, editorial, media, and digital marketing. H&A Marketing is directed by the Director of Marketing & Communications, Sheryl Spann.
  • Hammer Theatre marketing materials include brochures, ads, posters, flyers, and programs.
  • H&A Marketing also maintains visual and content marketing for the new Hammer web site which was recently built by the Director, Sidecar, and an SJSU student.
  • The team writes and distributes the monthly Applause e-newsletter and promotional e-blasts.
  • Design, copy, and visual elements of the theatre’s marketing is done by H&A Marketing with examples of Hammer marketing below:

Social Media



Hammer Theatre Center, 101 Paseo de San Antonio, San Jose, CA 95113 Located between 2nd and 3rd St. in downtown San Jose.


Convenient parking available @ 2nd & San Carlos Garage $5 flat fee after 6 PM

Public Transit

Accessible by BART and VTA (2nd & Paseo De San Antonio exit is in front of the Hammer Theatre)