Hammer Marketing

  • Marketing for the Hammer Theatre is created by the SJSU H&A Marketing student team consisting of five groups — web, graphic design, editorial, media, and digital marketing. H&A Marketing is directed by the Director of Marketing & Communications, Sheryl Spann.
  • Hammer Theatre marketing materials include brochures, ads, posters, flyers, and programs.
  • H&A Marketing also maintains visual and content marketing for the new Hammer website which was recently built by the Director, Sidecar, and an SJSU student.
  • The team writes and distributes the monthly Applause e-newsletter and promotional e-blasts.
  • Design, copy, and visual elements of the theatre’s marketing is done by H&A Marketing with examples of Hammer marketing below:

Seasonal Brochures:


Click on the cover to view full document

2018 Summer Expressions Cover
2017 Expressions Cover Image

Hammer Shadow Box Posters:

Promotional Flyers:

Special Event Posters:

Social Media:

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